Patagonia has long had a reputation for environmental and social responsibility in business. This article, published in the New Yorker in May, explains how and why the company has profited from its ethical choices. It's carried on its eco-friendly ways of doing business with a somewhat strange initiative - having to do with encouraging consumers to save the grasslands on which the buffalo roam by eating their buffalo jerky. I'm not sure I'm convinced, but I won't slam it right off the bat. Check out Wild Idea Buffalo Co.'s blog, Patagonia's partner in the endeavor, to learn more.